Our journey to find the 'much-hyped-by-commercial' Vitamilk brand soymilk is over. Last weeks, I came across packs of Vitamilk at Ranch Market (an import-oriented, for expatriate supermarket).
For a heavily promoted product, it sure was hard to find Vitamilk in Indonesia. My previous search on local supermarket had left me empty handed. Turns out I was looking at the wrong places. (Or perhaps their distribution team just wasn't strong enough).
There were two flavors of Vitamilk. One was Original and the other is Choco Malt. By the names we might have guessed that the original is simply sweetened soymilk, while Choco Malt is chocolate-flavored plus a bit of malt. As it turns out, the original actualy contains a bit of milk (cow's). Perhaps to increase the taste of the drink.
A closer look at the Choco Malt reveals a 'dirty' texture. That is perhaps the chocolate and/or malts floating around. It's not uncommon for chocolate milk to have this kind of 'dirt', because chocolate does not mix well with milk. This was, in fact, a sign of quality since they're probably using real chocolate to flavor the Choco Malt variety.
But in other commercial chocolate milk (liquid, not powder) this 'dirt' doesn't always show. That's because the producer might employ some sort of emulsifier to keep the chocolate suspension from separating.Anyway, our verdict for the Vitamilk brand soymilk is good-tasting. Definitely better than the other brand we've tried, but not so much that it surprised us (as the commercial suggested). My wife still thinks the Original tasted 'blaaah'.
